The 2014 FASHION SYMPOSIUM was the perfect platform to celebrate excellence in Dutch fashion with the granting of the 5th Cultuurfonds Mode Stipendium.
The Stipendium consists of the considerable sum of 50.000 euros in recognition of a Dutch fashion designer of international distinction, allowing the recipient to make vital steps for the development of his or her label. The 5th Cultuurfonds Mode Stipendium is granted to knitwear label YOUASME MEASYOU.
The Cultuurfonds Mode Stipendium is a stimulation award initiated in 2011 by an anonymous patron and the Prince Bernhard Cultural Fund. Dutch Fashion Foundation was called on for its expertise in
coaching Dutch talent in the high-end fashion segment, helping with the execution from its selection procedure down to the ceremony and guidance for the Cultuurfonds Mode Stipendium recipient.
Candidates for the Cultuurfonds Mode Stipendium are educated and based in The Netherlands and have been self-sustaining in running a label with international distinction for a considerable number of seasons. The profoundly authentic signature and excellent quality of his or her brand make it a notable contribution to contemporary Dutch culture.
The Cultuurfonds Mode Stipendium was first granted in 2011 to fashion designer Ilja Visser. In 2012 Francisco van Benthum received this generous donation, followed later that same year by Spijkers en Spijkers at the Dutch Fashion Awards 2012 and by Jan Taminiau in 2013.
Dutch Fashion Foundation:
Webdesign by Severin Bunse and Niklaus Mettler
Text edit by Mo Veld
Date: December 4th
Time: The program starts at 9:30 AM and will last until about 6 PM
Doors open: 8:45 AM
Location: UnderCurrent, Papaverweg t/o 54, Amsterdam district of Noord
Guus Beumer is the director of Het Nieuwe Instituut in Rotterdam since the start on January the 1st of 2013. Before, as off 2005, he was the director of Marres, the Centre for Contemporary Culture in Maastricht and starting in 2006, he also served as artistic director of NAiM/Bureau Europa in Maastricht. He first made his mark as the initiator and art director of fashion labels Orson + Bodil and SO by Alexander van Slobbe. As a curator, he earned his stripes with highprofile exhibitions in the field of art, design and architecture, such as Higher Truth and Safe Haven in De Vleeshal in Middelburg, and The Edible City and State Alpha, on the architecture of sleep, in NAi Maastricht. In 2009, he was also artistic director of Utrecht Manifest, Biennial for Social Design. Beumer was initiator of Out of Storage: The Largest Temporary Art Museum of Europa, which was set up in Maastricht in 2011. Beumer is an experienced publicist for, amongst others, Metropolis M and Elsevier and has been advisor for, amongst others, the Mondriaan Foundation, Co-lab and The Netherlands Foundation for Visual Arts, Design and Architecture.
Beumer was the curator for the Dutch Pavilion at the Venice Art Biennale of 2011 and is the co-curator for The Dutch Pavilion at the Venice Architecture Biennale of 2014.
Floriane de Saint Pierre is the founder and the President of Floriane de Saint Pierre & Associés, the premier global consulting firm specialized in organization design and executive search for creative-led brands.The firm has offices in Paris, Milan and New York.
Floriane is also the founder of Eyes on Talents, the first professional online platform connecting innovative brands with best talent in creative products and visual disciplines.
Floriane de Saint Pierre has been lecturing at Institut Français de la Mode (IFM) since 1990, at ESSEC in the MBA Luxury Brand Management Program since 1995 and at Sciences- Politiques, Paris. She was made a Chevalier de la Légion d'Honneur in 2007.
Dr. Claudia Banz is art historian, curator and researcher and Head of the collection of art and design at the Museum für Kunst und Gewerbe, Hamburg. She also teaches Art-, Fashion- and Design History at several universities and art academies.
She is curator of many international and interdisciplinary exhibitions like “Glück. Welches Glück” or “Unresoved Matters. Social Utopias Revisited” and symposiums like “Social Design: history, practice, perpectives”. For the MKG she also curated the new permanent exhibition of design from 1850 till present.
She is co-editor and author of “Dressed. Art en Vogue” and currently working on a research and exhibition project on Fast Fashion.
Madeleen Klaasen is Chief Marketing Officer and Executive Board member of Bugaboo International. She saw Bugaboo grow from its very beginning in 1999, up to where the company is today: a global brand, with offices worldwide producing innovation driven products that are considered iconic. Madeleen masterminded Bugaboo’s unusual marketing approach and made explicit what was implicitly present in the company and its products.
In 2008, Madeleen received the European CMO Award. A quote from the jury report said she “stood out because of her consistent implementation of an unconventional but logically coherent marketing strategy and for the successful market launch of the innovative strollers."
Time for Reflection
For the first time in The Netherlands, fashion industry parties came together to take some precious time for reflection. Dutch Fashion Foundation and partners presented: 2014 FASHION SYMPOSIUM
"How to survive current tectonic transitions in the international fashion landscape? A host of prominent national and international speakers, a cross generation selection of Holland’s finest fashion designers and a few outstanding Dutch business cases brought a clarifying perspective on game changing developments such as changing consumer behaviours and the growing polarity between fast fashion and slow fashion.
Partners that joined Dutch Fashion Foundation in making this symposium happen were Fashion Council NL, FashionUnited, World Fashion Centre and Het Nieuwe Instituut. The symposium was powered by City of Amsterdam district of Noord, Bugaboo and the Netherlands Enterprise Agency (RVO).
The 2014 FASHION SYMPOSIUM proudly hosted the 5th Cultuurfonds Mode Stipendium celebration, granting 50.000 euro to knitwear label YOUASME MEASYOU as a stimulation to continue and accelerate.
Looking back on a content rich 2014 FASHION SYMPOSIUM
At the start of this festive month, on the 4th of December 2014, the Dutch Fashion Foundation and partners presented the 2014 FASHION SYMPOSIUM at UnderCurrent in Amsterdam district of Noord, the perfect venue for this ‘Time for Reflection’.
An audience of 200 designers, students and other creatives, policy makers, producers and press came together to reflect on the current fashion system. It has become obvious to most professionals in the field of fashion; the global fashion industry is in need of a paradigm shift in order to keep up with a changing society, new needs, and with other sectors. The symposium clustered these significant developments and placed them in a broad perspective. Instead of merely highlighting current market developments the symposium offered much more profound interpretations placing them in an international as well as a historical context. Most notably on the position of Dutch fashion in a shifting international dynamic in order to inspire its future.
The full day program started off with an introduction by director of Dutch Fashion Foundation, Angelique Westerhof. Followed by Coby van Berkum, chairman of Amsterdam Noord District Council, with her statement on the great opportunities for creative industries in the developing district of Amsterdam Noord.
The first keynote speaker of the day, Guus Beumer, director of Het Nieuwe Instituut for design, architecture and e-culture, highlighted in his spoken column the historical developments, from the fifties until today, that have lead to major changes in fashion. He ended his speech with the words ‘Let us design skins!’, to underline the opportunities for fashion designers that go beyond the fashion sector.
The second keynote speaker of the day was Floriane de Saint Pierre, president and founder of Floriane de Saint Pierre & Associés and the new online talent platform Eyes on Talents. Wrapping up her manifesto about the bold genius of unique visionaries, she proclaimed that, in the rapid changing fashion world, it is most important to stay your unique self and start making new stories with like-minded people: ‘Stop the storytelling, start the storymaking, together’.
This eye-opening keynote was followed by an on stage panel discussion with fashion designers from different Dutch generations. The ‘timeline’ started with Pascale Gatzen, who started her career in the nineties as a fashion designer going to Paris as part of the movement Le Cri Neerlandais; Oscar Raaijmakers and Melanie Rozema, who, as part of design duo’s Oscar Suleyman and Rozema Teunissen, had their first international success just after ‘Le Cri’. Mark van Vorstenbos and Twan Janssen who have earned their credits in fashion and for long, and today run the slow fashion knitwear label YOUASME MEASYOU; Bas Kosters, who created a unique multidisciplinary movement and connects to the theme of this symposium with his latest collection ‘A Permanent State of Confusion’; Angelos Bratis, a Greek designer who was educated in The Netherlands and who won the prestigious Who’s on Next Award in 2011; and MAISON the FAUX, a freshly graduated design trio that just past September showed in Paris as part of the ‘Sauce Hollandaise’ collective (with the labels MaryMe-JimmyPaul and SCHUELLER DE WAAL). The panel discussion was moderated by the ever so gorgeous journalist Aynouk Tan together with Rachid Naas, liaison officer of Fashion Council NL. Together they talked about the drive of designers back in the nineties and now, the changes in the international fashion system, the uniqueness of Dutch fashion schools, the opportunities for designers and the meaning of ‘Dutch’ in Dutch fashion.
After a tasty lunch Bas Kosters shook up the audience with a beautiful, serene performance called ‘A Collective Communication Front Fashion Show’ that fit the theme of the symposium.
The fourth keynote, on the phenomenon of ‘fast fashion’, was delivered by Claudia Banz, curator of the Museum fur Kunst und Gewerbe in Hamburg. She currently works on a mayor exhibition on this subject, which will open in February 2015. She ended her keynote saying that ‘the mission of fashion design should be: creating a truly, holistic social object’.
As the fifth keynote speaker, Pascale Gatzen, known from Le Cri Neerlandais and now Associate Professor for Integrated Design at Parsons in New York, blew us all away with her highly personal plea for ‘fashion as commons’, as something that belongs to our toolbox for social interactions and true identity, and should be taken back as an economy.
The afternoon continued with some hands-on cases on entrepreneurship in the fashion industry. NL Fashion Council hosted an on stage panel discussion entitled ‘Het Maken/The Making’ discussing the production opportunities in The Netherlands and Europe. This discussion was followed by a panel discussion on Dutch Touch, the international campaign of Dutch Fashion Foundation in the mayor fashion capitals since 2001. The campaign is considered to be a career changing opportunity for participating fashion brands, being given the opportunity to develop their brands in their own way, under the collective, internationally renowned flag of Dutch Touch.
The final keynote of the day was the inspirational case presented by Madeleen Klaasen, chief marketing of Bugaboo, who made a great example of how to achieve global success by putting innovation and creativity at the core of the company.
The 2014 FASHION SYMPOSIUM ended with a celebration of excellence in Dutch fashion: the granting of the 5th Cultuurfonds Mode Stipendium. The stipendium, a considerable sum of 50.000 euro in recognition of a Dutch fashion designer of international distinction, is made possible by an anonymous patron and the Prince Bernhard Cultural Fund. This year the Cultuurfonds Mode Stipendium was granted to Mark van Vorstenbos and Twan Janssen of YOUASME MEASYOU. How remarkable it was to notice how their brand values – pioneering, conscious, crowdfunded, craftmanship, inclusiveness – were resonating beautifully with the pointers for the future of fashion as shared by the symposium’s impressive keynote speakers. The celebration was rounded up with a performance by the Sauce Hollandaise collective and music by Cookachoo.